How to

See Sales Through the Customer's Eyes

It's not just about the product. It's about the whole experience.

That's what we mean when we say that your customers are more important than your product. And it's not just about you—it's about them, too. Customers are looking for a complete package: an enjoyable and memorable experience that will give them the best possible chance of making a purchase decision, which means that you need to consider every aspect of their interaction with your brand.

For example: What does the customer want from your brand? Do they want to feel like they're getting a good deal? Do they want to feel like they're getting quality service? How do you make sure that your customers know what you're offering so they can decide whether or not they want to buy from you?

These are all questions that need answers if you want to see sales through the customer's eyes.